September 04, 2017

In the first part of our series letting you peek behind the Muzeum curtain, we revealed how our team prepare for our Roadshow, a three-day event inviting Ontario residents to bring us their antiques and collectibles to sell for top dollar.

This week we want to give you a glimpse of what happens during the Roadshow. Take a look below to see how our Toronto bullion dealers work with you to ensure you get the highest value for your jewellery, antiques, collectibles and memorabilia. 

First, you have to find us! We're in the heart of Toronto's historic Yorkville district, at 14 Prince Arthur Avenue, around five minutes away from both St. George and Museum subway stations. 

Just walk down the steps to find our store doors and then step inside and head down a short flight of stairs...

...where you might already see some eye-catching items like old instruments.

When you come inside Muzeum, you'll be greeted by our staff and we'll learn more about you, the items you've brought and the kind of return you're looking to get. 

And what are we looking for? Muzeum is always interested in: jewellery, gold, coins, vintage toys, antiques, war memorabilia, ancient artifacts, unique instruments, paper currency, odl sports goods, and much more.

Now you're ready to meet with one of our specialists...

If you're like this woman, you may have some unique items lying around the home that could give you extra money for a nice vacation. In this example, you see several swords being evaluated by our manager Max Smirnov, but feel free to bring any items that you believe could be valuable.

Our team will study and analyze the items you bring to Muzeum, looking for any scratches, notches or blemishes that could hurt the product's value. We will also let you know how authentic each item is, based on the knowledge of our staff who have been working in this field for more than 15 years.

Our team will also look at larger items you have, such as sheets of paper currency.


We also have gemologists on site to check out your jewellery, diamonds, rings, etc.

Our team can then reach out to the many collectors we have amassed over the years, a database that includes interested individuals in Canada, the U.S., Europe and Asia. Due to our very deep network of collectors, we can find out, usually within an hour, who may be interested in your collectibles and jewellery.

In this process, we are able to have collectors negotiate among each other, like an eBay auction, to see who'll fork over the most money for items they're eyeing. That way, you get the best value for your item, unlike other antiques outlets that only tell you what they will pay for your collectibles.

Here's an example of what you can also bring in....a Canadian flag!

But this is no ordinary flag. As we illustrated in our blog post, Bob Harper, of Brockville, Ontario, owns a very special Canadian flag: it was signed by John Ross Matheson, a former MP who passed away in 2013 and is known as the quarterback of the team that brought the Canadian flag to fruition in the mid-60s. 

Matheson also played an important role in the creating the Order of Canada of which he became a recipient himself in 1994.

We can connect you with a collector almost immediately, which is why so many sellers love coming to our Roadshow. Our collectors are always looking for intriguing bygone-era artifacts and collectibles.

If we need more time to find the right collector for you, we may photograph your item or keep it in-house and notify you as soon as an interested buyer has confirmed the purchase.

There you have it! The Great Canadian Roadshow is always an exciting time for both sellers and buyers, and we can't wait to host our next Roadshow in September. If you want to be notified about the next event, be sure to email


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