Gold Jewellery & Gold Coins & Gold Bullion


Canada's Most Trusted Brand for Cashing in on Gold

Muzeum Buys ALL Gold Items

Selling your gold can be an overwhelming process! Is it real gold? How can you tell its true value? How can I find out the purity? How do I make sure I'm not being taken advantage of? At Muzeum, we value transparency with our customers and list all of our prices online, updated hourly, so that you know the market value ahead of time. Click here to see what we pay!

Muzeum is now making it easier than ever to sell your gold to a source you know and trust. Our on-site specialists simplify the process and take out all the guesswork for you! Simply bring your items to our storefront located in the Yorkville area of Toronto for a FREE evaluation!


Your items can be new, old, scrap, broken, scratched, mismatched, and everything in between!

The most common items we see are:

  • Gold rings, bracelets, gold necklaces, gold charms, gold pendants and any other type of old gold jewellery

  • Canadian gold coins, American gold coins, and other gold coins from around the world

  • Gold bullion from different mints all over the world (coins, bars, ingots, rounds, etc.)

  • Gold filled and rolled gold items


At Muzeum – we even pay top price for all your luxury and designer brands. We match your items with one of our collectors – which ensures that you will get the maximum fair market value for your pieces. Here is a list of the brands that we are always looking for:

  • Tiffany & Co.

  • Cartier

  • Van Cleef & Arpels

  • David Yurman

  • John Hardy

  • Chopard

  • Marco Bicego

  • Lagos

  • Bvlgari

  • Harry Winston

  • Neil Lane

  • Roberto Coin

  • Piaget

  • Henri Daussi

  • Graff

  • Buccellati

  • Garrard

  • Tacori

Please keep in mind – not all pieces above are considered collectible or worth more than their precious metal content. Depending on what our collectors are looking for, overall condition, whether or not the pieces come with original paperwork and packaging and other fine details - we determine the best avenue for your sale. We treat each piece separately – so the best way to find out is contact us for a FREE in-person evaluation!


Gold bullion and gold coins are another area of Muzeum's expertise. With trained numismatists on location – and a database of over 10,000 collectors – we are constantly trying to maximize the value of your gold coins and gold bullion.

Gold Bullion from all over the world:

  •  Minted Items such as gold bars, gold coins, gold rounds and gold ingots.

  •  Vintage, hand and cast pours

  •  All ages

  •  All conditions

  •  All manufacturers

Gold Coins from all over the world:

  • Canadian gold coins such as gold centennial coins, gold Olympic coins, and gold Royal Canadian Mintcoins

  •  American gold coins such as gold eagles, liberty heads, and all pre-1933 gold coins

  •  All antique and ancient gold coins

  •  Mexican gold coins

  •  Austrian gold coins

  •  Australian gold coins

  •  And many more!


Have you ever wondered what the markings on your gold jewellery mean? When you see a marking like 18k (or 750) – it is depicting the purity of gold within the piece. For example, 18k Gold Jewellery is 75% pure gold, with the remainder being a different metal. When the purity of gold in an item is high, the payout will be much higher. Gold plated, gold filled and rolled gold jewellery generally have 1/10th or 1/20th marking on them – which means the gold is just the outer coating. Due to this, the payout for gold filled and plated jewellery is much lower. However, any piece that is marked, Muzeum will buy.

Gold Plated means that there is a thin layer of gold over another piece of metal – usually copper, nickel or silver. This is seen a lot in costume jewellery, however, there are negative effects to this – such as turning your skin green or causing skin irritation.

Gold Filled jewellery has gold bonded to a base metal, usually sterling silver or brass. Gold filled jewellery is generally much thicker.

If you are not sure what your items are – that’s why we are here! Take advantage of our FREE in-person evaluation!

Have a question? Reach out today and contact us.


At Muzeum, we buy all types of precious metals - including gold, silver, platinum and even gold plated and gold-filled items.

As experts in the industry for over 10 years, Muzeum is educated in buying all types of gold– whether jewellery, coins, bullion and more from all over the world.


The easiest way to determine whether or not your item is truly gold, is to look for the hallmarks. Hallmarks are stamps/markings on the pieces that help indicate the purity of the metal within the piece. Standard gold markings are: 9k (37.5% pure), 10k (41.6% pure), 14k (58.5% pure), 18k (75% Pure), 22k (91.6% pure).

Common locations for jewellery are in the inside of a ring or near the clasp of a necklace, for example. More often than not, you will need a magnifying glass or a “loupe” to clearly see any hallmarks.

Common markings for plated items:

  •  GF – Gold Filled

  •  GP or GEP – Gold Plated or Gold Electroplated


A simple way to determine whether or not your item is real gold, is with the magnet test. We recommend getting a strong magnet that you can find at your local hardware store, for example an earth magnet.

The process is very simple. Gold and other precious metals such as Silver, are non-magnetic. Hold the magnet near your items, if your chain, ring, or coin are instantly attracted to the magnet, your items are not made of the precious metal gold.

Another thing to keep in mind is that on most necklaces or bracelets, the clasp itself is not made of gold. So if you are only seeing a reaction from the clasp, but not the rest of the piece, your item could be gold.

However, if there is no reaction – it does not necessarily mean that your item is gold. The item could still be heavily plated or even counterfeit, which is why we always recommend using our experts and x-ray technology to always ensure a fair and accurate assessment of your precious items.


Once you have determined whether or not your item is made of a precious metal, the next step is determining the purity of it. While there are “at home” ways of determining the purity, they are not 100% accurate. With our XRF machine technology, we are able to determine the exact metal breakdown of your items.

This is why we recommend getting a FREE in-person evaluation here at Muzeum, to make sure you get paid what you deserve for your items!

Looking for your FREE gold evaluation ? Contact us below!