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Gold has always been seen as a safe and reliable store of value. For thousands of years, people have used it to preserve their wealth and pass it down to future generations. But lately, a new question is on everyone’s mind:
👉 With gold prices reaching record highs, is it finally time to sell?
Whether you own a few pieces of jewelry tucked away in a drawer, inherited coins, or investment bullion, deciding whether to sell your gold is a big decision. In this blog, we’ll walk through the current state of the gold market, why prices are so high, and what you should consider before making a move.
In 2025, gold prices have reached levels never seen before. In recent months, the price has hovered around all-time highs as global demand soars. Analysts at major banks like HSBC and Deutsche Bank now believe gold could rise to over $5,580 per ounce in the coming years.
Several forces are driving this rally:
Economic uncertainty – Many investors worry about inflation, government debt, and the stability of currencies. Gold is seen as a safe haven.
Central bank buying – Countries around the world are adding more gold to their reserves, boosting demand.
Global tensions – In times of conflict or uncertainty, people turn to gold for security.
Currency weakness – In Canada, a weaker dollar has made gold even more valuable when priced locally.
Put simply: demand is strong, supply is limited, and gold is enjoying one of its most powerful cycles in decades.
This is the big question. There’s no one-size-fits-all answer, but here are some things to think about:
Prices are at historic highs – If you’ve been waiting for “the right time,” this could be it.
You need cash – Gold can be quickly converted into money for bills, opportunities, or retirement planning.
Your items aren’t meaningful to you – Broken jewelry, outdated pieces, or coins without sentimental value may be better off sold at today’s strong prices.
Sentimental or collectible value – Some coins, heirlooms, or jewelry may be worth more than their melt value.
You believe prices could go higher – Some experts forecast that gold may continue climbing in 2025 and beyond.
You use gold as long-term security – Many people keep gold as a hedge against inflation and unexpected events.
Everyone’s “right time” to sell gold is different. Some people need to unlock value right away for bills, family needs, or other investments. Others may be comfortable holding gold for years as a safeguard or legacy item. The truth is, no one can predict the absolute peak of the market — not even the experts. Prices move up and down for countless reasons, and waiting for the “perfect” price can sometimes mean missing the chance to benefit from today’s historically high levels. The best time to sell is the time that makes sense for you and your financial situation.
If you do decide to sell, here’s how to make sure you get the best deal:
Know what you have – Gold comes in different purities (like 10K, 14K, 18K, or 24K). The higher the karat, the more valuable it is.
Check current prices – See live updates on our What We Pay page to get a sense of fair market value.
Get multiple offers – A trustworthy buyer should explain their testing process and fees openly.
Sell to someone reputable – Avoid pop-up gold buyers or hotel room “gold events.” Work with a dealer who has a track record and physical location.
For more advice, check out our article: How to Get the Best Price When Selling Gold in Canada Without Getting Ripped Off.
Another strategy is to sell part of your gold now, while prices are high, and hold the rest. For example:
Sell broken or scrap items now.
Hold onto family heirlooms or coins you want to pass down.
Reassess in a few months to see where the market goes.
This way, you enjoy today’s high prices but still keep some gold for the future.
Gold is in one of the strongest bull markets in history, and that makes the question “Should I sell?” more relevant than ever. If you need cash or want to take advantage of record highs, now could be the right time. If your gold has special meaning or you want to hold it as a safeguard, there’s no harm in waiting.
At Muzeum, we make the decision easier with free, no-pressure evaluations. Bring in your jewelry, coins, or bullion, and we’ll give you a transparent offer. You can start by checking today’s prices on our What We Pay page and visit our retail location, or learn more about the process to sell remotely on our Item Evaluation page.
Whether you decide to sell or hold, the important thing is that you make an informed choice—because gold is more than just a metal, it’s part of your financial story.
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